One platform to increase ACV, lower CAC
and churn, and drive efficiency.
From lead generation to onboarding, and from customer success to billing, Prodigy helps SaaS companies to harness the power of one unified platform to increase ACV, lower CAC and churn, and drive efficiency through revenue per head. We understand the business and financing of SaaS is unique. That is why so many SaaS companies choose Prodigy as their implementation partner.
SaaS companies are all about finding scalable ways to drive revenue growth, lower churn and increase annual contract values to win markets and get sizeable returns for investors.
With headwinds right now in tech such as lower valuations, less capital available, and customers becoming more cost-focused, efficiency and profitable growth will be the theme for the foreseeable future.
Prodigy has a wealth of experience in implementing Salesforce solutions to help SaaS founders, and their executive teams deliver returns for angel and institutional investors. But more importantly, the team can help you build the systems needed to win more customers and deliver an even better customer experience.
Effectively, every investor and/or founder wants an ‘engine’. A model they can understand to the point that it can be simplified to ‘For every $100 or euros etc. we put in, we will get $1,000 back in revenue’. This is complicated as there are so many marketing channels, with varying levels of data and analytics plus customers will often look at many reviews, ask peers and do other forms of research that are not trackable.
There are significant steps you can take to move towards this ideal scenario using Salesforce. ‘Marketing Cloud Account Engagement’ (formerly known as Pardot) is designed for B2B SaaS companies that are ready to scale marketing and make it more trackable.
Grading and Scoring: segmenting your prospect data by fit, and how engaged they are with your marketing campaigns
Knowing who to target first increases your chance of generating leads and increasing revenue
ROI reporting on marketing at campaign level to inform spend and budget allocation for future campaigns and initiatives
Focus your spend only on what works to scale your business.
Automate mundane but critical tasks on the marketing team through automation rules, segmentation rules, engagement studios and dynamic lists
Stop manually pulling spreadsheets and lists together; scrambling to produce reports for management teams and investors and trying to manually clean lists. Automation means your team can be smaller, and more impactful
Forecasting the value of your potential deals in each period and understanding the likelihood of how many will land is a critical part of any business. As is managing the sales team’s performance on closures, sales cycles in terms of time to create predictable revenue forecasts and spot opportunities.
Use advanced lead nurturing to create assigned tasks that prioritise and notify team members to follow-up with timely, relevant actions
No more trying to remember to follow-up or ‘Oh I thought you followed up with them?!’. Sales Cloud ensures you are on top of every opportunity to maximise your chances of closing
Create a sales pipeline or use Salesforce’s readymade pipeline. Identify & report on where deals are at and the % likelihood of closing by stage
Set accurate targets, and create a true level of predictability for monthly, quarterly and annual reporting to help you grow revenue while managing expectations
Save notes on opportunities to provide insights from conversations. Tasks & checklists ensure all opportunities move to the next stage with mandatory information
There is actionable data collected allowing sales teams to become more and more sophisticated about how they sell over time increasing closure rates and generating more revenue.
Providing incredible online and over-the-phone customer experiences is key to lowering churn, increasing usage, and increasing contract value. With the correct data you can also identify opportunities to improve your product and service. For example, what issues are driving the most support tickets and how can they be fixed.
Systemise your support tickets allocation. Track response times, customer satisfaction levels and other critical KPIs, and ticket statuses
One trackable source of truth for management on how your customer support is trending in terms of customer experience and performance
Track individual performance levels e.g. who has the highest customer satisfaction levels? Who has the most open tickets and may be overwhelmed?
Raise overall team performance and customer experience by letting super stars set the standard and share those insights with other team members who are eager to learn and improve
Categorise and tag tickets. Pool them to understand what issues are causing customers the most pain. Evolve your product using that data to reduce the number of issues.
Listen to your customers at scale and let your highest paying, best customers contribute to your product roadmap through data, plus reduce ongoing support costs at volume