SAAS Industry
One platform to increase ACV, lower CAC
and churn, and drive efficiency.
Software As A Service
One Unified Platform
From lead generation to onboarding, and from customer success to billing, Prodigy helps SaaS companies to harness the power of one unified platform to increase ACV, lower CAC and churn, and drive efficiency through revenue per head. We understand the business and financing of SaaS is unique. That is why so many SaaS companies choose Prodigy as their implementation partner.
Internal System-related Challenges Faced by SaaS Founders and the Impact on their Business
SaaS companies are all about finding scalable ways to drive revenue growth, lower churn and increase annual contract values to win markets and get sizeable returns for investors.
With headwinds right now in tech such as lower valuations, less capital available, and customers becoming more cost-focused, efficiency and profitable growth will be the theme for the foreseeable future.
Prodigy has a wealth of experience in implementing Salesforce solutions to help SaaS founders, and their executive teams deliver returns for angel and institutional investors. But more importantly, the team can help you build the systems needed to win more customers and deliver an even better customer experience.
Key Challenge
Knowing where to invest in marketing to drive revenue growth
Effectively, every investor and/or founder wants an ‘engine’. A model they can understand to the point that it can be simplified to ‘For every $100 or euros etc. we put in, we will get $1,000 back in revenue’. This is complicated as there are so many marketing channels, with varying levels of data and analytics plus customers will often look at many reviews, ask peers and do other forms of research that are not trackable.
There are significant steps you can take to move towards this ideal scenario using Salesforce. ‘Marketing Cloud Account Engagement’ (formerly known as Pardot) is designed for B2B SaaS companies that are ready to scale marketing and make it more trackable.
Overview of Prodigy SAAS
Marketing Problems Solved By Salesforce Marketing Cloud
Understanding the market opportunity available to you right now
Our solution
Grading and Scoring: segmenting your prospect data by fit, and how engaged they are with your marketing campaigns
The Benefit
Knowing who to target first increases your chance of generating leads and increasing revenue
Understanding where to put your marketing dollars to get the most impact
Our solution
ROI reporting on marketing at campaign level to inform spend and budget allocation for future campaigns and initiatives
The Benefit
Focus your spend only on what works to scale your business.
Make growth, cost of acquisition & overheads scalable for marketing function
Our solution
Automate mundane but critical tasks on the marketing team through automation rules, segmentation rules, engagement studios and dynamic lists
The Benefit
Stop manually pulling spreadsheets and lists together; scrambling to produce reports for management teams and investors and trying to manually clean lists. Automation means your team can be smaller, and more impactful
Key Challenge
Driving efficiency from your Sales Team and pipeline
Forecasting the value of your potential deals in each period and understanding the likelihood of how many will land is a critical part of any business. As is managing the sales team’s performance on closures, sales cycles in terms of time to create predictable revenue forecasts and spot opportunities.
Marketing Problems Solved With Salesforce Sales Cloud
Ensuring prompt follow-up to keep deals moving
Our solution
Use advanced lead nurturing to create assigned tasks that prioritise and notify team members to follow-up with timely, relevant actions
The Benefit
No more trying to remember to follow-up or ‘Oh I thought you followed up with them?!’. Sales Cloud ensures you are on top of every opportunity to maximise your chances of closing
Accurate forecasting to create predictable revenue and achievable targets
Our solution
Create a sales pipeline or use Salesforce’s readymade pipeline. Identify & report on where deals are at and the % likelihood of closing by stage
The Benefit
Set accurate targets, and create a true level of predictability for monthly, quarterly and annual reporting to help you grow revenue while managing expectations
Understanding what key selling points are working with the different prospect types
Our solution
Save notes on opportunities to provide insights from conversations. Tasks & checklists ensure all opportunities move to the next stage with mandatory information
The Benefit
There is actionable data collected allowing sales teams to become more and more sophisticated about how they sell over time increasing closure rates and generating more revenue.
Key Challenge
Provide Best-in-class Customer Service, Support and Identify Product Improvement Opportunities
Providing incredible online and over-the-phone customer experiences is key to lowering churn, increasing usage, and increasing contract value. With the correct data you can also identify opportunities to improve your product and service. For example, what issues are driving the most support tickets and how can they be fixed.
Marketing Problems Solved With Salesforce Sales Cloud
Meeting, and exceeding support levels as per your service level agreement as you scale
Our solution
Systemise your support tickets allocation. Track response times, customer satisfaction levels and other critical KPIs, and ticket statuses
The Benefit
One trackable source of truth for management on how your customer support is trending in terms of customer experience and performance
Identifying your support team’s superstars and those who need further training
Our solution
Track individual performance levels e.g. who has the highest customer satisfaction levels? Who has the most open tickets and may be overwhelmed?
The Benefit
Raise overall team performance and customer experience by letting super stars set the standard and share those insights with other team members who are eager to learn and improve
Surfacing product improvement opportunities through trends in the support tickets.
Our solution
Categorise and tag tickets. Pool them to understand what issues are causing customers the most pain. Evolve your product using that data to reduce the number of issues.
The Benefit
Listen to your customers at scale and let your highest paying, best customers contribute to your product roadmap through data, plus reduce ongoing support costs at volume