Clubspot

Clubspot is an Irish-based SaaS (software as a service) company that helps local sports clubs reduce admin workload, increase revenue and drive membership numbers. Founded by John Hyland in 2019 in Cavan Ireland, the company recently raised funding and has quadrupled its team over the past three years. Prodigy caught up with John to understand the process of moving from Hubspot to Salesforce and the benefits the change has brought to his scaling business.

Challenges

Clubspot, like many start-ups, began its journey with a spreadsheet as its CRM. In the early days, their addressable market was local sports clubs in Ireland. “We were trying to manage thousands of potential prospects from an Excel. It became way too complicated to track sales activity against it and task management was totally manual”.

That’s when John heard about Hubspot’s ‘Start-up Package’ offer and decided to try their marketing and sales CRM(s). However, it became apparent over the first year to the Clubspot team, that it wasn’t fit for their business. “It just wasn’t user-friendly. New hires found it hard to use and get up-to-speed on, and our reps were spending way too much time figuring it out for data entry. Even finding chat history, looking up accounts and other simple items were not as intuitive as we had expected”.

“Also the pricing was becoming very steep, very quickly and the bandwidth for adding new contacts for an ambitious company like Clubspot, was penalising”.

In classic entrepreneurial fashion, John knew there must be a better option out there and went exploring. That’s when he found Prodigy and asked for their advice on CRMs that would fit the business while keeping costs under control.   

Solution

“Donal and the team at Prodigy introduced us to Sales Cloud ‘essentials’ package. We were able to get features like account and contact management, automatic data capture, opportunity tracking, lead management, task, and event tracking, mobile access and administration, native sales collaboration, mail integration, mass email, and Salesforce Inbox at a much more affordable price for us.”

John and the team were able to build out their addressable market on Sales Cloud, manage pipelines and accounts and get a much more granular view of their sales process and progress than on Hubspot or Salesforce.

“We can really see how we are going to scale with Salesforce over the coming years as our sales and marketing teams get more sophisticated. We have a pretty dynamic pipeline in that our sales cycle is reasonably short with multiple touchpoints. We have found Salescloud much better than Hubspot at managing this and it’s incredibly important for me as a founder to have my finger on the pulse of that and understand where the business is coming from at any given time.”

Results

“Moving from Hubspot to Salesforce has increased our reps selling time by 40%” John stated attributing this incredible increase to how much easier it is to input data on mobile with Salesforce’s mobile app, versus Hubspot’s mobile app. Also task management has been a key in ensuring opportunities are worked hard and fast to close out revenue faster.

“We can really see how we are going to scale with Salesforce over the coming years as our sales and marketing orgs get more sophisticated. We have a pretty dynamic pipeline in that our sales cycle is reasonably short with multiple touchpoints. We have found Salescloud much better than Hubspot at managing this and it’s incredibly important for me as a founder to have my finger on the pulse of that and understand where the business is coming from at any given time.”

On Prodigy:

“Prodigy was incredibly helpful and their training on Salesforce was great. They were the reason we ended up going with Salesforce.”

“ They got us live in a matter of weeks, and their customer service is nothing short of superb”

Learn more about how Prodigy can help you move to Salescloud.